The New York Times announced Monday that it has acquired Wordle, the online word puzzle game that has become wildly popular in a short amount of time.
“Wordle, Josh Wardle’s stimulating and wildly popular daily word game, is joining The New York Times’s portfolio of original, engaging puzzle games that delight and challenge solvers every day,” the Times said in a release.
Wordle will be joining “New York Times Games” which is a service that can be purchased through a monthly subscription and includes games like crossword puzzles, spelling bees, and mini puzzles. Although the Times said Wordle will continue to be free for new and existing players.
The word puzzle game was acquired from Wardle, a software engineer in Brooklyn, for a price “in the low seven figures,” the Times said.
It is a five-letter word guessing game that gives you only five tries, once a day. The game gained traction over social media due to the ability to share your scores on your feed.
“The game has done what so few games have done: It has captured our collective imagination, and brought us all a little closer together. We could not be more thrilled to become the new home and proud stewards of this magical game, and are honored to help bring Josh Wardle’s cherished creation to more solvers in the months ahead,” Jonathan Knight, general manager for The New York Times Games, said in the release.
The Times explained in the release that there were only 90 people who were playing the game in November. As of late January, there are millions playing Wordle.
“The Times remains focused on becoming the essential subscription for every English-speaking person seeking to understand and engage with the world. New York Times Games are a key part of that strategy,” the company said.
The Times reported that it had around 980,000 Games subscribers at the end of the third quarter.
The New York Times bought Wordle. Here's an exclusive inside look at the gameplay of the first answer they've chosen. pic.twitter.com/eOgDTeAiC4
— Matthew Sheffield (@mattsheffield) January 31, 2022
The New York Times buys Wordle
"The company said the game would initially remain free to new and existing players."https://t.co/rlpkE3nbhg
— philip lewis (@Phil_Lewis_) January 31, 2022