The goal of the City of Burnaby and its employees is to consistently deliver first class service and services to our community. With this in mind, we hire people who share the same passion, those with the drive and determination to grow with and contribute to our already exceptional team. People like you!
This is specialised communications work in developing digital, online and social media communications strategies and messages for a large department. An incumbent plans and coordinates digital marketing campaigns and messages, develops the related online presence and recommends related courses of action to increase followers and engagement; recommends budgets for paid campaigns and develops creative for online advertising; provides guidance and advice to divisional staff engaged in digital, online and social media communications; applies online tools & metrics to analyze the effectiveness of campaigns, and prepares information, analyses and related recommendations; maintains centralised accounts for social media, online surveys and email marketing and assists divisions with updating information; monitors customer review sites and social media conversations, responds and provides guidance and advice to others on responses. Performs related work as required.
Qualifications include a Bachelor’s degree in Communications or Marketing or a related discipline plus sound related experience, or an equivalent combination of training and experience. Considerable knowledge of the marketing and communications principles, practices, methods and techniques related to the work performed; of digital, online and social media practices and related available technology. Sound experience in developing and planning digital marketing and communications strategies and messages. Sound experience in social media, including social listening, social results analysis, executing email marketing and online advertising. Ability to write copy and edit a variety of materials including images and videos, and to research, collect and compile information on a variety of subjects; to communicate effectively orally and in writing. Proficiency in using website content management systems, social media management, email marketing and online survey software. A valid Driver’s License for the Province of British Columbia is required.
This is a temporary full time opportunity until December 31, 2022.